As a senior copywriter, Alana works with some of Australia’s leading brand and advertising agencies, and directly with clients. Her experience includes campaign ideation, brand messaging, tone of voice guides, verbal positioning, scriptwriting, slogans, naming, web copy and print collateral. Alana has previously written for brands including Absolut, Hilton, QT Hotels, Westfield, Arnott’s, Nestle, Kellogg’s, ASOS, Stockland, nudie juice, Lack of Color, Australian Hearing, NBN Co and more. For Tone of Voice examples, please contact Alana directly.